Instagram has been the talk of the virtual world and might be the next king of the social media platform after Facebook. Instagram engagement may take a little time, but if you're conscientious about the content you post, sincere in your interactions with your fans, and engage with the correct audience who like, comment, and follow you, you'll see rapid growth in the number of people who have an interest in your rental property.
Now how can you as a short-term rental owner make use of the growing popularity of this app in the social media world? Let’s learn these quick and easy steps below:
Follow relevant businesses
It is very important to follow all the business and people that are relevant to your job. Now if you are a rental property owner you might want to follow other small businesses, travelers, tourism workplaces, cafes, restaurants, and many other attractions near your property. It may take some time but you will get results in a stipulated time frame. You may also want to engage with them by simply liking and commenting on their posts. This will put you in the light and you will get some attention. Tagging is another good option that Instagram has to offer.
Using the accurate hashtags
Hashtags from an important part of engagement on Instagram, you simply have to research a little about all the trending hashtags on social media and you are good to go! Why do we use hashtags though? Well, hashtags are very useful in following trends and other interests of the people. Do thorough research and then post your picture or information using around ten-fifteen hashtags that are relevant as per your post and business. Whenever people visit your profile, a stunning photo with a decent variety of hashtags will help you expand your following.
Originality is the key
Being original and authentic on social media is vital if you are trying to win an audience. Most of the people keep repeating the same old content they have been posting for a long time and this could result in the loss of potential clients. This is because people want to see something fresh and this is where you can lure them to come to your rental property. You might want to attach direct links to your website so that it can be easier for them to find you online.
Once you have made an Instagram account for your rental property, it is very important to maintain that account so that it gives you a proper marketing strategy. Hence gaining more popularity and business in the long run!