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  • Pankaj Nautiyal

How to Market your Short Term Rental Property | 5 Effective Tips


The idea of Short Term accommodations has been around for decades now, with all the advancements in the travel and media sectors, adjusting to the latest marketplace to ensure that your property finds the right sort of exposure becomes very essential.

The idea of Short Term accommodations has been around for decades now, with all the advancements in the travel and media sectors, adjusting to the latest marketplace to ensure that your property finds the right sort of exposure becomes very essential. It has become important to be present in front of the audience when

It has become important to be present in front of the audience when it comes to short-term rental advertising since the concept includes visitors for a shorter period. Thus one needs imaginative ways to advertise your list of short-term rental properties.


Five effective tips for marketing your property

Let’s learn about the top five tips that are necessary to implement for effective marketing of your property:


1.Get onto the listing platforms

Many listing platforms have become extremely popular for advertising your property on the online platform. If you registered with the most popular platforms in the virtual world, that’s Airbnb, don't just stop there because there are many other listing portals such as VRBO, FlipKey, House Trip, One fine stay, etc. This will lead to more visitors to your rental properties.


2.Social Media advertising

There is no denying the fact that the most lucrative tool for advertising nowadays is social media. Social media works in two ways:

  • Good content

Posting good content on your social media accounts is crucial and is very popular these days. If your content is up to the mark then it becomes easier for you to be more interactive with your customers and those who are trying to connect with you.

  • Ad creation

Ads imply identifying the correct demographics to target and then try to get more people to view your ads. It may take time while you are in the initial stages but with time you will get used to creating good advertisements and have a kick start to your business.

3. Video Tours

Professional video tours can demonstrate your properties along with incredible photographs. Provide visitors with interactive tours so they can have a better feel and look at the room they intend to occupy. With a lot of social media promoting video content, video is a perfect way to get those extra visitors for your property on social media. Video content is fantastic for visibility and reach.

4. Email and SMS marketing

You need good handling of your business through Email and SMS marketing that helps a lot while you are trying to promote your rental business. You can create an email list for every visitor visiting your property and keep them in the loop so that they are more likely to come back. In the case of SMS, you may use chatbots to quickly manage queries and then reply as soon as you can in person. SMS might include support if help is needed by the customers.

5. Interactive Websites

Buy yourself an interactive website that can promote your business online and a legit website helps gain more potential customers because it offers the credibility of your business to them. Try to answer all the possible questions on the website along with timings and the rules for your rentals.


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